第十五章 销售政策(1 / 2)

说到这里,李树对钱正磊说:“钱经理,我希望你能给公司申请下,帮我们弄点白鸽的工装,我可以出费用。”

“可以,过几天公司会派来三位同事,到时候我一起给领导申请工装。”钱正磊点点头。

统一工装也是为了看起来正规,最大限度的取信流通店老板。

“那我给大家讲一下咱的销售政策,这里有些资料,大家看一下。”

说着,将桌子上的一叠资料分发了出去。

他提前给钱正磊说到:“钱经理,我根据你说的建议价制定了这个销售政策,如果跟公司制定的有冲突,你直说,我再改。”

然后拿着记号笔在日历背面画了起来。

“茶的话统一定价为二十,然后根据流通店的量给予相应的赠品,赠品是水。”

“大家看第一点,客户要一百件茶,送五十件水。如果按照我们的成本来说,茶的价格划到十七块五,如果按照现在矿泉水七块的价格来说,一件才十六块五。”

“我们不设五十件这一档,直接设成十件送四件水,还按照七块来说,茶是十七块二。”

“水的定价为十块,一百送五十,十送四,将水的价格控制在六块六到七块二之间。”

“这一点大家好好看看,有啥问题问我。”

钱正磊看到这里有些担心:“李总,流通店都想拿到最好的政策,但他们肯定不愿意一次性进一百件的,你说这样弄的话他们能接受吗?”

李树解释到:“这一点我是这样想的,我打印有累计卡,流通店一次进十件的,我们给他们写到卡上,截止到十月一号能进一百件茶的话,最后十件一次性送十四件水,补够五十件。”

李树当然知道绝大多数的店不会要那么多的货,一般情况下他们都是十件八件的要,但有了累计后,他们为了能拿到最后十件水,一定会主动的推的,所以,客户的粘度会更高。

“累计?”钱正磊眼前一亮,单个客户要货量小一直是困扰快消行业的桎梏,哪怕厂家和经销商用再好的政策都不能打动他们,最后还是便宜了那些批发部,因为只有他们敢大批量压货,然后赚取比平时更多的利润。

如果李树这个方法推开,可以说,绝大多数的流通店都会成为他们比较忠实的客户,那白鸽饮料的市场占有率一定会较大幅度的提高的。

毕竟对于大多数的普通消费者来说,统眼的也好,康仔的也罢,都是为了解渴,现在还很少有某一品牌的忠实消费者,一般他们进店老板给他拿哪个就要哪个,或者说看见哪个要哪个。

“这个方法好。”钱正磊感叹到,然后在笔记本上简单的记录了下,晚上就给领导打电话,把李树的这个想法报上去。

李树也不怕别人知道这个办法,毕竟这是需要增加人力成本的,代理商不主动的做,厂家也没有啥好办法。

“这样做的好处还有一点,就是能大概知道每个店的销售能力,然后及时的调换货,减少货物的到期率和调换率。”

后世见多了一些店根据销售政策大量要货,销售人员大量压货,到临期的时候代理商就抓瞎了,他们发现送出去那么多货,很多都没卖出去,最后代理商只好咽下,极大的打击了代理商的积极性。

尤其是一款品质很好的花生露,18年黄源的调换率竟然达到了百分之七十,代理商赔的欲哭无泪,即使厂家给予了一定的补贴,但代理商坚决不再卖这个单品了。

“那批发商呢?”

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